Sunday, August 21, 2011

Baguette Vending Machine

Jean-Louise Hecht, owner of numerous bakeries around France, decided that the idea of embracing the cultural shift in the country was a far better idea than clinging to traditional ways. So he developed a vending machine that turns precooked bread into fresh baguettes. The vending machine promises warm bread for hungry night owls, shift workers, or anyone else who doesn't have time to pick one up during their bakery's opening hours, 24/7.  This is very practical as most bakeries close really early and some even close in August for vacation depriving many locals and tourists of the national bread.

Hecht's baguette dispenser have sold 1,600 baguettes in its opening month in January. This jumped to over 4,500 in July, which is a staggering 150 automated baguette transactions a day.  Some of the French people are still skeptical about this idea.

Most people may fear that the popularity of the machine will herald the end of traditional French bakeries, but Hecht told the Associated Press: “This is the bakery of tomorrow. If other bakers don’t want to enter the niche, they’re going to get decimated.”.

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